Improved ftux & new feature
updates for A Game
Improved ftux & new feature
updates for A Game
Heroes and Tanks
Heroes and Tanks
Heroes & Tanks is an action-packed multiplayer game where players control unique heroes and tanks, using wacky missiles to battle enemies.
Heroes & Tanks is an action-packed multiplayer game where players control unique heroes and tanks, using wacky missiles to battle enemies.
GAME DESIGN
GAME DESIGN
Play Music
Play Music
Improved ftux & new feature
updates for A Game
Heroes and tanks
GAME DESIGN
Heroes & Tanks is an action-packed multiplayer game where players control unique heroes and tanks, using wacky missiles to battle enemies.
PROJECT OVERVIEW
PROJECT OVERVIEW
Improving the overall gameplay experience by introducing intuitive first-time user onboarding and designing new in-game interactions that made gameplay more engaging and accessible for all players.
Improving the overall gameplay experience by introducing intuitive first-time user onboarding and designing new in-game interactions that made gameplay more engaging and accessible for all players.
ROLE:
Game Designer
ROLE:
Game Designer
CONTRIBUTION:
UX Design, UI Design,
Interaction Design & Visual Design
CONTRIBUTION:
UX Design, UI Design, Interaction Design & Visual Design
DURATION:
2 weeks
DURATION:
2 weeks
STATUS:
Available on playstore
STATUS:
Available on Playstore
PROBLEM STATEMENT
PROBLEM STATEMENT
We found that many first-time users dropped off after tapping the play button because the action buttons, like selecting missile, dragging/moving tank and shooting it weren’t intuitive or easily discoverable.
We found that many first-time users dropped off after tapping the play button because the action buttons, like selecting missile, dragging/moving tank and shooting it weren’t intuitive or easily discoverable.
solution
I introduced a simple FTUX (First-Time User Experience) flow as a quick solution to improve onboarding. Though it was rolled out with limited bandwidth as an experiment, it turned out to be highly effective in driving user conversion.
MISSILE UNLOCK ftux
MISSILE UNLOCK ftux
AVERAGE SESSION TIME
[ 1.4 min ]
[ 1.4 min ]
Up from 0 mins after FTUE rollout
Up from 0 mins after FTUE rollout
AVERAGE SESSION TIME
FTUE COMPLETION RATE
FTUE COMPLETION RATE
[ 60% ]
[ 60% ]
Users completed the onboarding
Users completed the onboarding
GAME START AFTER FTUE
GAME START AFTER FTUE
[ 40% ]
[ 40% ]
Users completed the onboarding
Users completed the onboarding
FTUX 2 - MISSILE UNLOCK
CHEST UNLOCK ftux
CHEST UNLOCK ftux
solution
I introduced a simple FTUX (First-Time User Experience) flow as a quick solution to improve onboarding. Though it was rolled out with limited bandwidth as an experiment, it turned out to be highly effective in driving user conversion.
UI REVAMP & NEW
FEATURE INTERFACES
UI REVAMP & NEW FEATURE INTERFACES
While studying the existing game, I noticed a lack of meaningful feedback provided to users after gameplay—such as results, level progression, or mission accomplishments.
This made the experience feel mechanical rather than immersive. To address this, I introduced VFX, motion design, and consistent UX patterns to enhance clarity and engagement, ultimately transforming the gameplay into a more intuitive and enriched experience.
While studying the existing game, I noticed a lack of meaningful feedback provided to users after gameplay—such as results, level progression, or mission accomplishments.
This made the experience feel mechanical rather than immersive. To address this, I introduced VFX, motion design, and consistent UX patterns to enhance clarity and engagement, ultimately transforming the gameplay into a more intuitive and enriched experience.
UI FOCUS
UI FOCUS
Bold &
Arcade
SCI-FI YET
PLAYFUL
VIVID -
HIGH CONTRAST
Existing color palette
Additional colors from game assets:
Bold &
Arcade
SCI-FI YET
PLAYFUL
VIVID -
HIGH CONTRAST
Existing color palette
Additional colors from game assets:
ui components
ui components
ui components
1
1
1
Level
03
Level
03
Level
03
Level
06
Level
06
Level
06
Level
08
Level
08
Level
08
4200xp/5000xp
4200xp/5000xp
4200xp/5000xp
LEVEL 09
LEVEL 09
LEVEL 09
LEVEL 10
LEVEL 10
LEVEL 10
Level
10
Level
10
Level
10
PLAY
PLAY
PLAY
PLAY
PLAY
PLAY
Win 2 Games
Win 2 Games
Win 2 Games
1/2
1/2
1/2
Reward
Reward
Reward
300
300
300
Winner
Winner
Winner
SHWETA
SHWETA
SHWETA
Almost a win – better
precision next time!
Almost a win – better
precision next time!
Almost a win – better
precision next time!
SHWETA
SHWETA
SHWETA
Winner
Winner
Winner
SHWETA
SHWETA
SHWETA
Almost a win – better
precision next time!
Almost a win – better
precision next time!
Almost a win – better
precision next time!
SHWETA
SHWETA
SHWETA
Winner
Winner
Winner
SHWETA
SHWETA
SHWETA
Almost a win – better
precision next time!
Almost a win – better
precision next time!
Almost a win – better
precision next time!
SHWETA
SHWETA
SHWETA
Winner
Winner
Winner
SHWETA
SHWETA
SHWETA
Almost a win – better
precision next time!
Almost a win – better
precision next time!
Almost a win – better
precision next time!
SHWETA
SHWETA
SHWETA
1
1
1
PLAY
PLAY
PLAY
Add atleast 3 missiles to start the battle
Add atleast 3 missiles to start the battle
Add atleast 3 missiles to start the battle
LEVEL ROADMAP experience DESIGN
LEVEL ROADMAP experience DESIGN
LEVEL ROADMAP experience DESIGN
Previously, after winning, users were abruptly prompted to continue without clear feedback or context—making
the experience confusing and unsatisfying. Introducing a level roadmap adds clarity to their journey, while level
unlocking with animation and rewards creates emotional highs that drive motivation, and gamification transforms
progress into an addictive, rewarding habit loop.
Previously, after winning, users were abruptly prompted to continue without clear feedback or context—making the experience confusing and unsatisfying. Introducing a level roadmap adds clarity to their journey, while level unlocking with animation and rewards creates emotional highs that drive motivation, and gamification transforms progress into an addictive, rewarding habit loop.
Previously, after winning, users were abruptly prompted to continue without clear feedback or context—making
the experience confusing and unsatisfying. Introducing a level roadmap adds clarity to their journey, while level
unlocking with animation and rewards creates emotional highs that drive motivation, and gamification transforms
progress into an addictive, rewarding habit loop.
GAME MODE & MISSION ROADMAP EXPERIENCE
GAME MODE & MISSION ROADMAP EXPERIENCE
The Mission mode gives players a structured solo experience where they progress step-by-step, unlocking
rewards after each mission. It’s designed to keep players engaged with clear goals and instant gratification.
While other modes like PvP and 2v2 focus on real-time battles, Mission mode is all about personal progress
at player's pace and help them earn reward like coins and gems
The Mission mode gives players a structured solo experience where they progress step-by-step, unlocking rewards after each mission. It’s designed to keep players engaged with clear goals and instant gratification. While other modes like PvP and 2v2 focus on real-time battles, Mission mode is all about personal progress at player's pace and help them earn reward like coins
and gems.
GAME MODE & MISSION ROADMAP EXPERIENCE
The Mission mode gives players a structured solo experience where they progress step-by-step, unlocking
rewards after each mission. It’s designed to keep players engaged with clear goals and instant gratification.
While other modes like PvP and 2v2 focus on real-time battles, Mission mode is all about personal progress
at player's pace and help them earn reward like coins and gems
DAILY CHALLENGES UI
DAILY CHALLENGES UI
OLD DESIGN
OLD DESIGN
OLD DESIGN
NEW DESIGN
NEW DESIGN
NEW DESIGN
Card-style layout for each challenge improves clarity and focus
Card-style layout for each challenge improves clarity and focus
PLAY
PLAY
PLAY
PLAY
Win 2 Games
Win 2 Games
1/2
1/2
Reward
Reward
300
300
Ends in : 22:32:12
Ends in : 22:32:12
Reward chest with countdown timer adds urgency and drives daily engagement
Reward chest with countdown timer adds urgency and drives daily engagement
Dedicated “Play” buttons encourage immediate action on each challenge
Dedicated “Play” buttons encourage immediate action on each challenge
PLAY
PLAY
PLAY
PLAY
Visual progress bars make it easier to track task completion at a glance
Visual progress bars make it easier to track task completion at a glance
1/2
1/2
Reward display clearly communicates value and motivates users
Reward display clearly communicates value and motivates users
Reward
Reward
300
300
learnings:
learnings:
This was my first game design project as a UX designer, where I learned to shift my perspective—to think like a gamer first, and then as a designer.
This mindset helped me craft an experience that was not just easy to navigate, but also immersive and engaging.
I also gained a foundational understanding of how games are built in Unity, working closely with developers and learning to adapt my design process to fit game development workflows.
This was my first game design project as a UX designer, where I learned to shift my perspective—to think like a gamer first, and then as a designer.
This mindset helped me craft an experience that was not just easy to navigate, but also immersive and engaging.
I also gained a foundational understanding of how games are built in Unity, working closely with developers and learning to adapt my design process to fit game development workflows.
