Nostra is the largest gaming platform in India & Southeast Asia, offering FREE to play hyper-casual games, communities & live streams, with over 200 million users worldwide.
Building A nostra gaming platform
Building A nostra gaming platform
Building A nostra gaming platform
APP DESIGN
APP DESIGN
APP DESIGN
Nostra is the largest gaming platform in India & Southeast Asia, offering FREE to play hyper-casual games, communities & live streams, with over 200 million users worldwide.
PROJECT OVERVIEW
Nostra is a mobile-first gaming community app that brings players together through instant gameplay, group chats, and a vibrant social ecosystem. The app goes beyond solo play to create a space where users can connect with fellow gamers, join game-specific groups, and participate in live discussions and events.
As the sole UX designer, I was responsible for end-to-end product design — from user flows and wireframes to visual identity, micro-interactions, and feature launches.
ROLE:
Sole UX Designer
CONTRIBUTION:
UX Design, UI Design,
Interaction Design & Visual Design
TEAM:
4 Software Developers, 2 Product
Managers, 2 QA and 1 Graphic Designer
DURATION:
Aug 2023-Present
STATUS:
Launched on play-store for India & US market with 1 LAKH Downloads.
PROJECT OVERVIEW
PROJECT OVERVIEW
Nostra is a mobile-first gaming community app that brings players together through instant gameplay, group chats, and a vibrant social ecosystem. The app goes beyond solo play to create a space where users can connect with fellow gamers, join game-specific groups, and participate in live discussions and events.
As the sole UX a\designer, I was responsible for end-to-end product design — from user flows and wireframes to visual identity, micro-interactions, and feature launches.
ROLE:
Sole UX Designer
CONTRIBUTION:
UX Design, UI Design,
Interaction Design & Visual Design
TEAM:
4 Software Developers, 2 Product
Managers, 2 QA and 1 Graphic Designer
DURATION:
Aug 2023-Present
STATUS:
Launched on play-store
for India & US market, with
1 LAKH Downloads
Nostra is a mobile-first gaming community app that brings players together through instant gameplay, group chats, and a vibrant social ecosystem. The app goes beyond solo play to create a space where users can connect with fellow gamers, join game-specific groups, and participate in live discussions and events.
As the sole UX a\designer, I was responsible for end-to-end product design — from user flows and wireframes to visual identity, micro-interactions, and feature launches.
ROLE:
Sole UX Designer
CONTRIBUTION:
UX Design, UI Design,
Interaction Design & Visual Design
TEAM:
4 Software Developers, 2 Product
Managers, 2 QA and 1 Graphic Designer
DURATION:
Aug 2023-Present
STATUS:
Launched on play-store
for India & US market, with
1 LAKH Downloads
MY APPROACH
MY APPROACH
MY APPROACH
Competitive benchmarking for similar in-line gaming platforms
Competitive benchmarking for
similar in-line gaming platforms
Information Architecture
Information Architecture
Information Architecture
connect feature
The community section in Nostra was designed to help gamers connect with each other around the games they play. Users can join different game communities, see what others are posting, and react using gaming-specific responses. The focus was on making it easy to switch between communities, engage with content, and keep the experience light and interactive.
The community section in Nostra was designed to help gamers connect with each other around the games they play. Users can join different game communities, see what others are posting, and react using gaming-specific responses. The focus was on making it easy to switch between communities, engage with content, and keep the experience light and interactive.
connect feature
The community section in Nostra was designed to help gamers connect with each other around the games they play. Users can join different game communities, see what others are posting, and react using gaming-specific responses. The focus was on making it easy to switch between communities, engage with content, and keep the experience light and interactive.
The community section in Nostra was designed to help gamers connect with each other around the games they play. Users can join different game communities, see what others are posting, and react using gaming-specific responses. The focus was on making it easy to switch between communities, engage with content, and keep the experience light and interactive.
UGC POSTS
I followed familiar social media UX patterns to ensure users instantly understand how to interact with the post. The layout maintains a clear visual hierarchy—starting with the user, followed by content, and ending with actions—to support quick scanning and engagement. To give it a distinct gaming flavor, I introduced game-specific reactions like OG, OP, BUFF, and LOVE, which resonate more with our audience and add personality to the experience. This structure makes the post format scalable, consistent, and easy to reuse across different content types within the app.
🍫 Brownie point: In user testing, our users found the format super intuitive and loved the clean, familiar look and feel!
🍫 Brownie point: In user testing, our users found the format super intuitive and loved the clean, familiar look and feel!
I followed familiar social media UX patterns for instant user familiarity and quick interaction. The layout uses a clear hierarchy—user, content, then actions—for easy scanning. To add a gaming touch, I included custom reactions like OG, OP, BUFF, and LOVE, making the experience more relatable and fun. The format stays consistent and scalable across various content types.
🍫 Brownie point: In user testing, our users found the format super intuitive and loved the clean, familiar look and feel!
UGC POSTS
I followed familiar social media UX patterns to ensure users instantly understand how to interact with the post. The layout maintains a clear visual hierarchy—starting with the user, followed by content, and ending with actions—to support quick scanning and engagement. To give it a distinct gaming flavor, I introduced game-specific reactions like OG, OP, BUFF, and LOVE, which resonate more with our audience and add personality to the experience. This structure makes the post format scalable, consistent, and easy to reuse across different content types within the app.
🍫 Brownie point: In user testing, our users found the format super intuitive and loved the clean, familiar look and feel!
I followed familiar social media UX patterns for instant user familiarity and quick interaction. The layout uses a clear hierarchy—user, content, then actions—for easy scanning. To add a gaming touch, I included custom reactions like OG, OP, BUFF, and LOVE, making the experience more relatable and fun. The format stays consistent and scalable across various content types.
🍫 Brownie point: In user testing, our users found the format super intuitive and loved the clean, familiar look and feel!
CROSS-PROMOTIONAL POSTS
CHAT ROOMS
CHAT ROOMS
CHAT ROOMS
CONNECT INDIVIDUALLY WITH
OTHER PLAYERS IN CHATS
CONNECT INDIVIDUALLY WITH
OTHER PLAYERS IN CHATS
Users can reach out and connect with people, create private groups for sharing sticker, inviting to play, join community and share other gaming stuff.
Users can reach out and connect with people, create private groups for sharing sticker, inviting to play, join community and share other gaming stuff.
CONNECT INDIVIDUALLY WITH
OTHER PLAYERS IN CHATS
Users can reach out and connect with people, create private groups for sharing sticker, inviting to play, join community and share other gaming stuff.
GLANCE LOCK-SCREEN GAME CENTRE
GLANCE LOCK-SCREEN GAME CENTRE
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OTHER SCREENS
Other screens
INTERACTIONS & Motion
Tools used
SPLASH SCREEN
SPLASH SCREEN
POST REACTIONS
POST REACTIONS
END OF SCROLL
END OF SCROLL
BOTTOM NAV BAR
BOTTOM NAV BAR
INTERACTIONS & Motion
Tools used
SPLASH SCREEN
SPLASH SCREEN
BOTTOM NAV BAR
BOTTOM NAV BAR
POST REACTIONS
POST REACTIONS
END OF SCROLL
END OF SCROLL
OUTCOMES:
OUTCOMES:
Launched in India & US market for android users. Soon to be launched for iOS.
Successfully secured deals with OEM companies by effectively pitching the app prototypes.
Launched in India & US market for android users. Soon to be launched for iOS.
Successfully secured deals with OEM companies by effectively pitching the app prototypes.
DOWNLOADS:
- From Jan till date: 1 Lakh+
- Daily Average download rate: 1463
DOWNLOADS:
From Jan till date: 1 LAKH+
Average download rate: 1463
MAU:
~20,200 Monthly Active Users
showing consistent engagement
MAU:
~20,200 Monthly Active Users
showing consistent engagement
RETENTION RATE:
~18%
RETENTION RATE:
~18%
CHALLENGES FACED
CHALLENGES FACED
Since the app was an extension of Glance's lock-screen Game Center, building a standalone version came with its own set of challenges. We had to work within the constraints of an existing framework while crafting an engaging experience for a wide age group (14–45). With tight timelines to launch the MVP, we focused on making smart UX decisions quickly — balancing speed with impact where it mattered most.
Since the app was an extension of Glance's lock-screen Game Center, building a standalone version came with its own set of challenges. We had to work within the constraints of an existing framework while crafting an engaging experience for a wide age group (14–45). With tight timelines to launch the MVP, we focused on making smart UX decisions quickly — balancing speed with impact where it mattered most.
Since the app was an extension of Glance's lock-screen Game Center, building a standalone version came with its own set of challenges. We had to work within the constraints of an existing framework while crafting an engaging experience for a wide age group (14–45). With tight timelines to launch the MVP, we focused on making smart UX decisions quickly — balancing speed with impact where it mattered most.
learnings:
learnings:
I started this project during my internship, which became a significant learning curve in my design career:
Cross-Collaboration: Worked with the engineering team, gaining a deeper understanding of technical constraints.
Creative Team: Collaborated closely with the creative team to customize game and app visuals.
Motion & Interaction Design: Gained hands-on experience with motion design using tools like Rive, Lottie, and After Effects.
I started this project during my internship, which became a significant learning curve in my design career:
Cross-Collaboration: Worked with the engineering team, gaining a deeper understanding of technical constraints.
Creative Team: Collaborated closely with the creative team to customize game and app visuals.
Motion & Interaction Design: Gained hands-on experience with motion design using tools like Rive, Lottie, and After Effects.
CROSS-PROMOTIONAL POSTS
OTHER Projects
